As a small business owner, you don’t have the deep pockets that large corporations use to promote their brands. But if you’re ever going to make the kinds of profits that will help grow your business, you still need to promote your business on your shoestring marketing budget. Here are five best marketing ideas for small businesses.
- Logo Printing
In order to make prospective customers think of you when they are ready to purchase, you need to get your company logo in front if them as much as possible. There are lots of companies that will print your logo and company message on any number of items that you can give away for free to current and prospective customers.
- Have Employees Wear Uniforms
When your employees are all wearing the same uniforms, it helps customers to identify your small business brand. You can easily arrange for uniform rental services in Denver, CO so that you’ll be able to quickly outfit your staff. Uniforms not only help promote your brand, but they help to distinguish your brand as being professional and polished.
- Direct Mail
Direct mail still works for some businesses, especially local ones. The best direct mail campaigns have a free gift inside, such as one of the promotional items you printed up with your business logo. Be sure to include a specific call to action, and possibly a coupon for a future product purchase. For even better promotion, feature an image with one or more employees wearing uniforms from the uniform rental services in Denver, CO. This assures recipients that your small business takes a professional approach to customer service.
- Use Social Media
Social media accounts are free, even for businesses. Many of your customers use social media, so it makes sense that they should find your business there, too. Your business should have a Facebook page, a Pinterest page, and a Twitter account to start. Each of these social media outlets have extensive help resources that will explain how best to use them for your business marketing purposes.
- Use SMS
Text message marketing, or SMS, is the latest way that businesses are marketing themselves. The good news is, if this is the first time you’ve heard about SMS, you don’t have to learn a thing. Third party companies offer affordable monthly subscriptions where they will handle all your SMS marketing. All you have to do is sign up, choose a subscription package, and explain what your business is about.
These are five affordable ways to promote your small business brand that you can implement right away. For best results, put two or more strategies in place so you can get the most out of your promotion efforts.
